Operating Model

From concept to scale, everything runs inside OriginLabs.

We are not an agency and we do not take custom development projects. Our full team is dedicated to building and growing our own product portfolio.

Our 5-step build and growth loop

01

Opportunity Mapping

We identify high-intent user pain points in wellness and relationship communication categories.

02

AI-Driven MVP Build

We ship usable versions quickly, with AI-augmented production and tight quality control.

03

Monetization & Retention Calibration

Paywalls, value moments, and onboarding are tuned around real behavior data.

04

Influencer Growth Engine

We collaborate with creators and niche communities to scale trust-based installs and conversions.

05

Creative Velocity

A dedicated team continuously tests creatives and messaging to outperform category benchmarks.

Influencer Expertise

Built for creator-led app growth

Our marketing playbook combines performance media with influencer distribution. Instead of one-time posts, we run iterative collaborations with performance tracking and creative feedback loops.

  • Dedicated team for creator sourcing, scripts, and creative QA
  • Weekly scorecards for paid + organic campaign performance
  • Fast adaptation to platform and audience shifts

Acquisition Mix Snapshot

Influencers 46% Paid Social 34% ASO/Organic 20%

Industry Presence

We regularly attend App Business (formerly App Promotion Summit) and App Growth community events to stay close to top mobile growth operators across Europe.